When you’re in business, there are typical ups and downs. We all have busy times and not so busy times. We also have times when life decides to step in and make things very complicated and business suffers as a result. Here at Write About Everything, there’s been plenty of those ups and downs!
As you may already know, I spent the past summer caring for my three grandchildren. I was very optimistic that I could keep an eye on the kids and still keep my writing business flowing along smoothly. WHEW, did I ever overestimate my abilities. Let’s put it this way – once you’ve been awarded the title “Grandma” that really means you’re too darn old to chase three kids full time everyday! Yep, many a day I came home and laid down on my bed and just stared at the ceiling for a couple of hours – compeletely and totally brain dead! Makes it tough to keep up with a writing business!
Through the fallout from my exhaustion, I lost a few clients – one that had been with me since I started and was one of my best clients, in fact! I just plain missed too many important deadlines- and in this business, that is the kiss of death! Clients need their work to be delivered ON TIME and if we don’t get it done, they will surely find someone else who will!
So, how does a business recover from falling flat on your kiester with your clients? It ain’t easy, but it is do-able.
Begin by getting in touch with those clients you have disappointed. Offer a sincere apology and short explanation. Don’t make excuses- you are the one who blew it and you have to own that- but you should at least let the client know it was an issue that has now been resolved- if indeed the problem is resolved.
Next, do whatever you have to do to make sure that your remaining clients get top notch work on time- or early! If you have to work 16 hour days, then do it. You need to hang on to what you have left or you’ll really be in trouble.
Get in touch with current or past clients who still love you and ask them to recommend you to anyone they know. Be straight up and tell them you’ve got some room in your schedule and you’re looking to fill things up.
Finally, start shaking the bushes again. Do your marketing- get on Facebook, Twitter, LinkedIn- whatever method you use to connect with people. Check out job boards and start hunting down some new business. If you are diligent, you’ll build things back up! There are a lot of writers out there- but there are also a lot of clients!
As in life, in freelancing some of the best lessons are hard learned. It costs a little- both in lost income and in pride and reputation. What you’ll find, however, is this: if you deal with your mistakes with integrity, you’ll make it. Things will turn around again – and you’ll be the wiser for it!
So, what do you think? Have you ever lost any clients through your own fault? How did you recover? Leave a comment and let’s talk about it!